WHY AVEDA

We grew up using Aveda products and learned at an early age how everything is connected. Aveda has been a leader of environmental responsibility and very influential in the way we regard nature and do business. When we opened the salon in 2013, we knew we wanted to bring that philosophy to our products and practices and inspire beauty & wellness for the people on both sides of the chair.

Certified B Corp

Aveda became a Certified B Corporation in 2023! Their environmental and social practices and policies have been certified as using business as a force for good.

Natural Ingredients

Natural ingredients provide the nourishing nutrients we need and have a lower impact on pollution. All of the products we use in the salon – from hair color to shampoo – are vegan, cruelty-free, and naturally-derived from pure flower and plant essences, non-petroleum minerals, or water. May of the products contain ingredients that are certified organic and all are formulated without parabens, phthalates, and sodium laurel sulfates.

Responsible Manufacturing

Minnesota is where we call home. It’s also the home of Aveda’s primary manufacturing facility where products are made with 100% wind power through renewable energy credits & carbon offsets. Aveda also funds renewable wind energy to offset the CO2 associated with the manufacturing, transportation, and use of its hair sprays to help ensure it has a net-zero impact on the Earth’s climate.

Responsible Packaging

Aveda strives to minimize packaging as much as possible and they are the first beauty company to use 100% post-consumer recycled PET packaging.

Responsible Sourcing

Botanical ingredient traceability helps track and ensure ingredient quality and responsible sourcing practices throughout the supply chain. Aveda uses this transparency to help drive environmental and social improvements.

Carbon Offsets

Aveda’s carbon-neutral shipping program offsets 100% of the carbon emissions from US home deliveries of online orders.

Recycling Program

To encourage all customers to recycle their empty product containers, we have a program at the salon where you can recycle through us and receive 10% off your next purchase.

Give Back to the Community

To celebrate Earth Day each year, we participate in Aveda’s efforts to raise money for clean water. We also raise money for Lake Elmo Park Reserve and Washington County Parks to spread awareness for nature and conservation in our community. 80% of Lake Elmo Park Reserve’s acreage is set aside for preservation and protection of nature and wildlife. It also provides a beautiful backdrop for outdoor activities that people of all ages and interests can enjoy. We also donate to efforts that enhance trail planning and enhancement, nature based programs for youth, milkweed for monarchs, and reforestation efforts throughout the parks.

When it comes to making a positive impact on our planet, we continue to learn and make choices as a business for progress in sustainable ways. From hair color to local parks, we strive to inspire small steps each day to create lasting change in our salon, in the beauty industry, and in our community.

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.